At scale, TazahвЂ™s B2B marketplace will reduce food prices and wastage, improve access to fresh products for everyone and lead to the social uplift of farmers,' the firm said in a statement. 'Tazah aims to be at the centre of farmers and businessesвЂ™ lives where they perform most of their financial transactions on the Tazah platform. With the pre-seed funding, the startup aims to expand to other cities in Pakistan, enhance its product portfolio and build the foundation to improve the access to capital for farmers. The firm's mission is to transform the agriculture space in Pakistan and improve the lives of producers, businesses and consumers via a tech-enabled operating system for the agriculture and food value chain by adding financing solutions in the near future.ДЄfter commencing operations in Lahore just two months ago, Tazah says it is already serving 300 small and medium fruit and vegetable sellers operating truckloads daily. The startup is co-founded by Abrar Bajwa and Mohsin Zaka who have previously held leadership positions at ride-hailing giants such as Careem and Swvl. The round also witnessed participation from local business groups, including Mezan Foods and notable angels including senior executives in Careem and Swvl among others.

Other investors included Ratio Ventures, Walled City Co, i2i Ventures, Suya Ventures, Globivest, Afropreneur Syndicate, +92 Ventures, Sunu Capital and Musha Investments.

Tazah, a B2B agriculture marketplace in Pakistan, has raised $2 million in a pre-seed round led by Global Founders Capital and co-led by Zayn Capital.

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